Tuesday, January 8, 2008

WCCO Signs on as Official Radio Sponsor of Elder Care Expo 2008

FOR IMMEDIATE RELEASE
Contact:
Steve Dahlberg
info@choosingeldercare.com
651.204.0266

St. Paul, Minn., January 8, 2008 -- WCCO Radio has teamed up with Elder Care Expo 2008 as the Official Radio Sponsor for the St. Paul, Minn., show to be held May 9-10.

“WCCO Radio has a strong reputation as a leader in our community,” said Julie Groshens, Elder Care Expo founding partner. “We know personally that this type of expo is desperately needed. We also know it will take forward-thinking companies to ‘get it’ because this Expo is truly the first of its kind.”

The Elder Care Expo will offer tremendous value to those struggling with the challenges of planning for later life. In this educational, solutions-focused event, baby boomers and elders will find concrete help in planning for their own needs, as well as their families’ needs.

“When we asked ourselves, ‘Who in the Twin Cities helps Minnesotans explore the key challenges they are facing?’ WCCO Radio was hands down our number one desired partner,” Groshens said. “WCCO’s audience includes both baby boomers and seniors who are facing unprecedented questions about elder care, so we are delighted to have them on board.”

Statistics show that people are living longer than ever before and this trend will continue. According to the Minnesota State Demographic Center, Minnesota’s 65-and-older population is forecast to increase by 27 percent during the next 10 years, while the number of those 85 and older will increase a staggering 115 percent by 2035.

Research also suggests that baby boomers have not adequately planned for their later years and now face the prospect of simultaneously planning for their own future needs while trying to find answers for their parents’ care today.

Elder Care Expo 2008 will be held from May 9 to 10, 2008, at the Minnesota State Fairgrounds Education Building in St. Paul, Minn.

For more information about exhibiting at, sponsoring or attending Elder Care Expo 2008, call 651.204.0266 or visit http://www.choosingeldercare.com/.

About Elder Care Expo:
Today, one in five adults is responsible for managing some aspect of the finances and/or healthcare of a family member who is 65 or older, and approximately 80 percent of home-care services are provided by family caregivers. Elder Care Expo is Minnesota’s first-ever educational event designed to bring together government agencies, nonprofits and private organizations under one roof and with one simple goal: helping baby boomers, their parents and seniors plan for and find solutions for their elder care challenges.

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